Eurostar Odyssey VR campaign
Category
B&W Commercial Storyboards
About This Project
B&W commercial storyboards for Eurostar Odyssey VR campaign for Fold 7 Ad agency.
The system was introduced on Eurostar trains to enhance the journey through the Channel Tunnel.
A smartphone-based VR experience accessed via the train’s onboard Wi-Fi entertainment system. Used with simple headsets given to passengers, especially families.
An interactive, immersive film is then played that simulates an underwater world—showing sea creatures, plants, and even fictional elements like treasure or mermaids.
It was designed to make it feel like the train roof becomes a glass ceiling, letting passengers “see” the seabed while travelling through the tunnel. the concept was to turn the tunnel crossing segment of the journey into a playful, educational underwater adventure.